SOFIA HELENA FERREIRA
CREATIVE DIRECTOR, BRAND MANAGER - Visa Inc.
With over 12 years of experience in communications and marketing, I have built my career across agency and client-side
roles, developing a multidimensional perspective on brands, business, and consumer behavior.
I am driven by the challenge of transforming strategy into meaningful results and by a deep passion for understanding
how people think, feel, and engage with brands.
Throughout my career, I have led creative and strategic initiatives, managed complex stakeholder relationships, and helped build global brands with strong local relevance. I bring together strategic vision, cultural awareness, creative
sensibility, and analytical rigor, balancing bold ideas with business impact. Curious, resilient, and highly collaborative,
I thrive in dynamic environments (and genuinely enjoy diving into complex charts full of data and insight).
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Portuguese Native | English Fluent | Advanced Spanish
Brands and Clients
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Visa
Rappi
Mattel
Avon
Mattel
Coca-Cola
Consul
Brastemp
Huggies
Cinemark
Votorantim Cimentos
BAT/Souza Cruz
Mary Kay
Philips
Avent
Walita
Motorola
Kroton
Brandili
Vinícola Salton
AMBEV/Inbev
Bebidas Fruki
GRU Airport,
Multiplan
CAU/RS
Bayer
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Banco do Brasil
Caixa
Bradesco
Itaú
Sicredi
Sicoob
Unicred
XP Investimentos
Nomad
Wise
Santander
BPPR
Paypal
Safra
Porto Bank
Mercado Pago
LATAM
Smiles
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Sponsorships Worked
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Summer Olympics
Winter Olympics
NFL
NFL Brazil
FIFA's Men World Cup
FIFA's Women World Cup
Kings League Brazil
Brazilian National Team (CBF)
Inter Miami
F1 VCarb Team
Disney (including parks)
E-sports teams (Kru, Team Liquid)
Maurício de Souza (Mônica's gang)
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Education
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CREATIVITY AND COMPLEX PROBLEM-SOLVING
PUCPR – SlashEducation / 2020
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FASHION (BACHELOR’S DEGREE)
Feevale University – RS / 2018-1
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ART DIRECTION AND CREATION
Belas Artes – SP / 2017
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DIGITAL MARKETING AND ACTION
ESPM – RS / 2017
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CREATIVE PROBLEM SOLVING
University of Minnesota – USA / 2016
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CONTENT STRATEGY
Northwestern University – USA / 2016
Last Work Experiences​
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CREATIVE LEAD
Bayer | B.Lab at OLIVER Latin America
São Paulo - SP
Mar 2021 - May 2021
CREATIVE MANAGER
Rappi | São Paulo - SP
May 2021 - Jun 2022
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SENIOR BRAND MARKETING MANAGER
Rappi | São Paulo - SP
Jun 2022 - Dec 23
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SENIOR CREATIVE MANAGER
Visa | São Paulo - SP
Dec 23 - Now
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