SOFIA HELENA FERREIRA
CREATIVE DIRECTOR, BRAND MANAGER - Visa Inc.
With over 12 years of experience in communications and marketing, I have built my career across agency and client-side
roles, developing a multidimensional perspective on brands, business, and consumer behavior.
I am driven by the challenge of transforming strategy into meaningful results and by a deep passion for understanding
how people think, feel, and engage with brands.
Throughout my career, I have led creative and strategic initiatives, managed complex stakeholder relationships, and helped build global brands with strong local relevance. I bring together strategic vision, cultural awareness, creative
sensibility, and analytical rigor, balancing bold ideas with business impact. Curious, resilient, and highly collaborative,
I thrive in dynamic environments (and genuinely enjoy diving into complex charts full of data and insight).
Portuguese Native | English Fluent | Advanced Spanish
Brands and Clients
Visa
Rappi
Mattel
Avon
Mattel
Coca-Cola
Consul
Brastemp
Huggies
Cinemark
Votorantim Cimentos
BAT/Souza Cruz
Mary Kay
Philips
Avent
Walita
Motorola
Kroton
Brandili
Vinícola Salton
AMBEV/Inbev
Bebidas Fruki
GRU Airport,
Multiplan
CAU/RS
Bayer
Banco do Brasil
Caixa
Bradesco
Itaú
Sicredi
Sicoob
Unicred
XP Investimentos
Nomad
Wise
Santander
BPPR
Paypal
Safra
Porto Bank
Mercado Pago
LATAM
Smiles
Sponsorships Worked
Summer Olympics
Winter Olympics
NFL
NFL Brazil
FIFA's Men World Cup
FIFA's Women World Cup
Kings League Brazil
Brazilian National Team (CBF)
Inter Miami
F1 VCarb Team
Disney (including parks)
E-sports teams (Kru, Team Liquid)
Maurício de Souza (Mônica's gang)
Education
CREATIVITY AND COMPLEX PROBLEM-SOLVING
PUCPR – SlashEducation / 2020
FASHION (BACHELOR’S DEGREE)
Feevale University – RS / 2018-1
ART DIRECTION AND CREATION
Belas Artes – SP / 2017
DIGITAL MARKETING AND ACTION
ESPM – RS / 2017
CREATIVE PROBLEM SOLVING
University of Minnesota – USA / 2016
CONTENT STRATEGY
Northwestern University – USA / 2016
Last Work Experiences
CREATIVE LEAD
Bayer | B.Lab at OLIVER Latin America
São Paulo - SP
Mar 2021 - May 2021
CREATIVE MANAGER
Rappi | São Paulo - SP
May 2021 - Jun 2022
SENIOR BRAND MARKETING MANAGER
Rappi | São Paulo - SP
Jun 2022 - Dec 23
SENIOR CREATIVE MANAGER
Visa | São Paulo - SP
Dec 23 - Now